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June 19, 2007
Corporate Use of Executive Coaching May Have Peaked
BOSTON, June 19, 2007 — Coaching of corporate
employees may have passed its peak in popularity, according
to a survey of 2,000 human resource executives by Novations
Group, a global consulting and training firm based in
Boston. One-third of the organizations that provide
executive coaching report they rely less on it than in the
past.
Which of the following best describes your
organization’s use of coaching?
(asked of those that offer coaching.)
-
We increasingly rely on coaching - 19%
-
We rely on coaching at about the same rate as in the past
- 48%
-
We rely less on coaching - 33%
"According to the findings, markedly fewer companies
are expanding their use of coaching than are curtailing
it," said Novations Executive Consultant Michelle
Knox. "These are the first data we’ve seen that
suggest that use of coaching may be slowing."
Executive or employee coaching increased dramatically over
the past decade or more, said Knox. "So it’s
understandable that such enormous growth would slow
somewhat, but now it appears there may even be a slight
downturn. No doubt this is due to senior management
pressure for greater accountability and cost
containment."
But there will be a cost if less coaching is available at
the middle and senior levels, warned Knox. "Most of
those leaders who in recent years were able to make a
successful transition to the next level benefited from
coaching."
About half of major organizations never embraced the
coaching boom, said Knox.
The Novations Group Internet survey of 2,046 senior human
resources and training & development executives was
conducted by Equation Research.
Novations Group is a leading provider of consulting and
training services on four continents. Novations is
recognized for its expertise in diversity & inclusion,
employee engagement, talent management, employee selection,
leadership development, organization communications, sales
training, customer service and project management.
Contact: Pat FitzGerald, Novations, 617-787-2163, pfitzgerald@novations.com,
or Phil Ryan, Ryan Public Relations, 845-339-7858.
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