Individual Development Case Studies

Building the Brand

Industry: Retail

With locations in the US, Asia, Europe and South America, one of the world's largest entertainment retailers identified the need to focus on brand consistency and to create an autonomous, energized workforce.

Critical Issues

• Providing a solution to address the unique needs of the individual job functions, their various business units and cultural differences throughout the organization.

Solution

Novations’ competency-based approach began with an assessment of the skills and behaviors of the organization's leaders and individual contributors. A comprehensive performance management system was created with a focus on reinforcing brand image, maintaining market share and fulfilling obligations to shareholders through effective business performance. The plan started with fundamental leadership skills for managers to build leadership bench strength, maximize productivity and foster their development as autonomous business owners. Subsequent interventions were implemented at the business unit level, distribution centers and select home-office environments, with function-specific learning plans to support the uniqueness of the business units.

Results

Novations’ approach positioned the leaders to model the expected behaviors of a performance-centered organization, and established a common language and a set of clear expectations and performance measures across the organization. Measures included revenue growth performance, reductions in turnover and customer satisfaction. The partnership and the implementation continue to evolve now incorporating client-led training, project management skills and executive coaching, and some custom curriculum.

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