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Negotiation and Collaboration Case Studies
Retail organization uses Negotiation Through Collaboration program to provide structured negotiation skills that improve profit margins
Industry: Retail
A large retail organization operating in a down market
identified the need to improve associates’
negotiation skills when dealing with suppliers. Negotiation
training had been inconsistent and ineffective, and
associates were under pressure to reduce the number of
vendor relationships and to deliver higher margins.
Novations provided a modularized approach to its
Negotiation through Collaboration program, which focuses on
creative problem solving and building long-term
relationships with suppliers. Several hundred associates
took advantage of the program over several months,
beginning with core negotiation skills and moving on to the
individual modules relevant to their function in the
organization.
Critical Issues
Provide structured training for associates to increase
their skill at negotiating with vendors and improve profit
margins.
Emphasize the importance of planning and provide tools for
effectively doing so.
Employ customized case studies and skill practice sessions
to prepare associates for successful in-the-moment
negotiations.
Solution
Senior leadership was able to take advantage of
Novations’ modular Negotiation through Collaboration
training program to provide employees with the skills and
strategies needed in their specific roles in the
organization. All participants began by learning a core
foundation of negotiation skills and then moved on to
specialized training. Extensive customized case studies
were used as were skill practice sessions to provide
associates with hands-on experience. The relevance of the
training was heightened by using the client’s own
trainers, rather than Novations trainers, to facilitate the
program.
Results
Several months after their training was completed,
participants were asked to assess how well the tools and
skills were working for them. One participant estimated
that his newly honed skills in backing up his statements
with financial facts and in using silence to his advantage
had already added $100,000 to the company’s bottom
line. Another reported an estimated increase of $400,000 in
gross profits due to his newfound ability to enter into
negotiations with a detailed action plan and effectively
stick to the plan.
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